It’s a big event.
See, we have this little donut shop in our town. It’s called the World’s Best Donuts. Because…it is.
The secret of their success is that they are only open in the summertime. From May to September. It’s a long, cold winter and about the end of April, people start doing drive-bys, and the buzz begins…”Do you know when the donut shop is opening?”
Usually, they open right before Memorial Day, and on the first day, they give out free donuts.
Free.
It’s a perfect marketing ploy because right then, you realize what you’ve missed for the last six months. You wonder just how you’ve lived without them. And you make a silent pledge to yourself not allow one day to pass without sneaking in and picking up an 85 cent donut.
So far, it’s working.
I love World’s Best Donuts so much that I put the cute little shop in my recent book, My Foolish Heart. I gave the donut shop to a cute girl named Lucy and threw in some fictionalized local drama, including her old flame returing to town to help save the donut shop from ruin. (egads!) It’s a fun, lighthearted, and romantic subplot that gives readers a hint of life in Deep Haven.
To add to the fun, I decided to document our First Day of Donuts this season. My son put together this little video. Hope you enjoy it.
Sadly, they don’t ship, but you can get a gift certificate. (which means you’d have to visit the lovely town of…um, Deep Haven! ). http://www.worldsbestdonutsmn.com
Off to get my daily donut! (I only have 103 days left until they close for winter, sheesh.)
Have a great donut day!
Susie May
PS – if you can’t load the video, here’s the link: http://www.youtube.com/watch?v=er_sZzjyoCg
PSS – If you want to watch a video of the REAL World’s Best Donuts… http://www.youtube.com/watch?v=K9Y_nNyKN5E